Dealer & Distributor Program

Stock a line you can stand behind

Our dealers sell to people who go a long way from a workshop. So the thing we ask you to put your name to is the thing we build first: electrical gear that does not fail in the dark, backed by test certificates you can put in front of a customer.

Who we supply

RuggedRay is the brand and the supplier: we define and design the products in-house, and produce them through manufacturing partners building to our specification. No dealer tiers to climb and no territory carve-ups you did not agree to. If you sell to drivers who actually use the gear, we want the conversation.

  • Wholesalers and importers

    Buying in volume for a market or a retail network. Order in bulk across all five lines and mix them onto a single shipment, with test certificates and product data travelling with the goods. Wholesale pricing is quoted against your model list rather than read off a blanket sheet.

  • Distributors

    Supplying a territory and carrying the brand in it. You deal with us directly on pricing, specification and warranty, with no layer in between. Whether your market is worked exclusively or shared is written into the agreement rather than left to be discovered later.

  • Brand owners — OEM, ODM and private label

    Launching your own line, or filling a gap in one you already run. We work as an OEM/ODM manufacturer: your logo on the product and the packaging, your artwork on the box, and — where the volume supports it — changes to the hardware itself. What each step costs in tooling and lead time is agreed before anything is made.

  • 4x4 workshops and fitment shops

    You are the one wiring it in, so you carry the callback. Our panels are built around that: labelled circuits, sealed connections, and a current rating on every channel, so a winch and a light bar never share a failure path. Trade supply for shops fitting this gear week in, week out.

  • Retailers and online stores

    Brick-and-mortar or online, a carton is not enough to sell from. Product photography, specification sheets and certificate numbers come with the range, so a listing can be built without anyone having to invent a claim to fill a field.

Somewhere else in the chain — workshop groups, buying co-ops, or a project we have not thought of? If you move product to real users, write us anyway. Selling under your own name rather than ours? OEM, ODM and private label is its own conversation, and it has its own page.

Why carry RuggedRay

Four things a distributor asks before they commit shelf space, answered in the order they matter.

  • Certificates, not adjectives

    Our switch panels hold CE, FCC, RoHS 2.0 and REACH certification with numbers and an issuing laboratory you can check. Where a line has no certificate yet, we say so on the page rather than borrow a claim — and testing can be arranged where your market needs it.

  • Designed here, not rebadged

    Concept, electronics, display interface and app are defined in-house, and our manufacturing partners build to that specification. When a customer asks you a hard technical question, the answer exists.

  • A switch line that is genuinely different

    Touchscreen and electronic-fuse switching is where we put our engineering. It is a line most catalogues cannot match, and it sells the rest of the build with it.

  • One conversation, not a chain

    You deal with the brand directly — pricing, specification changes, warranty. Guangzhou is a strength here: our engineers are minutes from the production line.

Terms, and how they get set

We do not post a blanket policy, because the honest answer depends on the order. Each of these is quoted against your actual model list and confirmed in writing before anything is made — ask, and you get a number rather than a maybe.

  • Minimum order

    Set against the models and the volume in your enquiry. A shop testing one line and a distributor filling a container are not sensibly held to the same number, so we do not pretend they are.

  • Lead time

    Quoted once the model list is fixed, and stated in the proforma invoice rather than as a range on a web page. A mixed order spanning several lines runs longer than a single line.

  • Samples

    Sample cost, shipping and whether it is credited against a first production order are agreed before anything ships. We would rather you tested the product than took our word for it.

  • Payment

    Deposit and balance terms are set in the proforma invoice, before production starts. Nothing is made against terms you have not seen in writing.

  • Private label

    Whether your brand goes on the product, the packaging or both — and what that changes in tooling, minimums and lead time.

  • Territory

    Whether your market is worked exclusively or shared, and what commitment that is tied to. Worth raising early; it is harder to unwind later.

  • Shipping

    Incoterm, forwarder and who books the freight. We quote either way, and we will tell you when your own forwarder is the cheaper answer.

  • Warranty handling

    How a dealer raises a claim, what evidence it needs, and whether replacements travel with your next order. Product warranty periods themselves are on each product page.

Everything above lands in one document: the quotation and the proforma invoice that follows it. Nothing is produced against terms you have not seen and agreed. Private label has more moving parts than one row of a grid can carry — what can be branded and changed is set out in full on its own page.

How it works

  1. 01

    Tell us your market

    The application below, WhatsApp or email — whichever suits. Where you sell, what you already stock, which lines interest you. It reaches the same people either way.

  2. 02

    Quote and samples

    We quote against your actual model list, not a blanket price sheet, and the quotation carries the terms in full. Samples are arranged in the same conversation.

  3. 03

    First order

    Everything agreed goes into the proforma invoice before production starts — nothing is made against terms you have not seen. Shipping documents and test data travel with the goods.

  4. 04

    Then the part that matters

    Restocking, product photography, specification sheets, and a direct line to the engineers who defined the product when a customer asks something we have not answered yet.

What is certified, and what is not

A certification mark is a legal declaration, so we publish only what we hold on file. This is the whole picture, including the gaps.

Product lineCertification on file
Switch PanelsCEFCCRoHS 2.0REACH
LED HeadlightsCEFCCRoHS 2.0
LED Work LightsNo certificate on file — not claimed. Can be arranged per order.
LED Driving LightsNo certificate on file — not claimed. Can be arranged per order.
LED Light BarsNo certificate on file — not claimed. Can be arranged per order.

Where the gaps matter, and where they do not

Certification can be arranged where an order needs it. Which marks, against which standards, and where testing sits in the schedule are settled with you and confirmed in writing, like every other term of an order.

Whether you need one depends on where you sell. Buyers in the United States and Australia rarely ask us for these marks on auxiliary lighting; the ones who do are usually entering a market that requires them at the border or on the shelf. That is what we are asked for, not a reading of your market. Check what yours requires and tell us what you have to meet — where a mark is required it is a condition of selling, and neither of us can wave it through.

RuggedRay products are designed, manufactured and certified under Guangzhou Trutec Electronics Technology Co., Ltd. Certificates list both trademarks and are issued to that entity, so the company on the paperwork is the company you are buying from. Full certificate numbers, standards and issuing laboratory are on each product page.

Apply to become a dealer

Tell us where you sell and what you already carry. We read every one of these ourselves — there is no portal and no qualification quiz.

Goes straight to info@ruggedray.com. We typically reply within 24 hours (GMT+8).

5 product lines are open for orders today. Browse the range before you write, if it helps.

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